IdeaWise: How to Transform Your Ide - E-book

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Ideawise: How To Transform Your Ideas Into Tomorrows Innovations - ENG

How To Transform Your Ideas Into Tomorrows Innovations

Steve Rivkin; Fraser Seitel

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$580.00

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Sinopsis

ISBN:	9780471218517
Formato:	Page Fidelity
Idioma:	Inglés
Editorial:	Wiley Professional Development (P&T)
Tema:	Negocios y economía
Subtema:	Marketing general
Año de publicación:	20021015

An easy-to-understand and easy-to-implement method for creating new ideas and new products This book blows the lid off the so-called "idea gurus" by demystifying the creation of great new innovations. It offers readers a way to look at their companys existing products and services in order to transform them into new ideas. Well-known and respected authors Steve Rivkin and Fraser Seitel take readers into the Idea-Scape, a place where innovation is born from existing ideas transformed and manipulated in inventive ways to produce new products and business solutions. Examples of methods outlined include: What can you combine with an existing idea? What can you adapt? How can you put a product to other uses? What can you eliminate? . . . and much more.

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