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| ISBN: | 9780230512191 |
|---|---|
| Formato: | Page Fidelity |
| Idioma: | Inglés |
| Editorial: | Springer Nature |
| Tema: | Negocios y economía |
| Subtema: | Gestión |
| Año de publicación: | 2002-05-29 |
This is an updated and revised edition of the authors successful and ground breaking book on international public relations and global reputation. Michael Morley has counselled clients of the worlds largest corporations. This book shows how to achieve a global reputation and why this makes a vital contribution to the survival and success of the corporation.