Hit Brands - E-book - 9781137271488

eBook

Hit Brands - ENG

How Music Builds Value For The Worlds Smartest Brands

D. Jackson; R. Jankovich; E. Sheinkop

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Sinopsis

ISBN:	9781137271488
Formato:	ePub
Idioma:	Inglés
Editorial:	Springer Nature
Tema:	Negocios y economía
Subtema:	Marketing general
Año de publicación:	2013-10-31

Companies and agencies spend vast amounts of money to advertise and brand products and music has been an important part of this. This book assesses how from selecting sound and music for individual products and adverts many large companies have moved to develop a music strategy to align their brand and create emotional impact.

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