Foundations of Marketing - E-book

eBook

Foundations Of Marketing - ENG

William M. Pride; O. C. Ferrell

eBook

$2,700.00

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Sinopsis

ISBN:	9798214343945
Formato:	ePub
Idioma:	Inglés
Editorial:	Cengage Learning US
Tema:	Negocios y economía
Subtema:	Marketing general
Año de publicación:	2018-02-01

Introduce the essentials and latest trends in marketing with strong visuals and timely discussions in the proven resource for students of all backgrounds -- Pride/Ferrell FOUNDATIONS OF MARKETING. The seventh editions extensive coverage of current marketing strategies and concepts addresses social media, sustainability, globalization, customer relationship management, supply chain management, and digital marketing. Emerging topics, such as social and environmental responsibility, entrepreneurship, and new trends in marketing, resonate with students who are striving for success in todays fast-paced, evolving business world. Photos, screenshots, advertisements, and real-world examples make concepts meaningful for students.

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