Fostering Consumer Well-Being - E-book

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Fostering Consumer Well-being - ENG

Theory, Evidence, And Policy

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Sinopsis

ISBN:	9783031591440
Formato:	ePub
Idioma:	Inglés
Editorial:	Springer Nature
Tema:	Negocios y economía
Subtema:	Comportamiento del consumidor
Año de publicación:	2024-06-21

This book brings together, in one source, a psychologically framed view of consumer well-being.Â Featuring chapters authored by expert scholars in the field, and encompassing both research and theory, it provides a comprehensive framework for understanding this important area. Each chapter contains a review of theories and evidence, as well as future research directions and policy recommendations.Â The intended audience for the book includes professionals in a range of areas, including academia, economics, business, media, and government.Â

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