Food in the Internet Age - E-book

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Food In The Internet Age - ENG

William Aspray; George Royer; Melissa G. Ocepek

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Sinopsis

ISBN:	9783319015989
Formato:	ePub
Idioma:	Inglés
Editorial:	Springer Nature
Tema:	Tecnología e ingeniería
Subtema:	Ciencia de los Alimentos
Año de publicación:	2013-09-06

This book examines food in the United States in the age of the Internet. One major theme running through the book isÂ business opportunities and failures, as well as the harms to consumers and traditional brick-and-mortar companies that occurred as entrepreneurs tried to take advantage of the Internet to create online companies related to food. The other major theme is the concept of trust online and different models used by different companies to make their web presence seem trustworthy. The book describes a number of major food companies, including AllRecipes, Betty Crocker, Cooks Illustrated, Epicurious, Groupon, OpenTable, and Yelp. The book draws on business history, food studies, and information studies for its approach.â€‹

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