Fashion and Film - E-book

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Fashion And Film - ENG

Moving Images And Consumer Behavior

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$2,980.00

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Sinopsis

ISBN:	9789811395420
Formato:	ePub
Idioma:	Inglés
Editorial:	Springer Nature
Tema:	Negocios y economía
Subtema:	Marketing general
Año de publicación:	2019-09-17

This book aims to explore various aspects of the use of moving images in fashion retail and fashion apparel companies in-store or online. The use of moving images is growing in numbers and in relevance for consumers. Films can be used in various forms by fashion businesses in traditional media like cinema or TV and in modern forms like in social media or moving images in high street stores. The book provides a data-oriented analysis of the state-of-the-art with certain future outlooks. Additional areas of covering fashion in moving images, such as â€˜fashion company identity filmsâ€™ or â€˜fashion and music videosâ€™ are covered in order to get a more complete analysis from a consumer influenced perspective.

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