GOOD JUST ISN’T ENOUGH. BE FANTASTIC Good is just average. Who wants to just be ‘good’ anymore? Most people are good, and you can’t afford to be just the same as everyone else. Would you want to employ someone who is just good at their job? Would you buy a product that’s just average? Nowadays everything needs to be better. To stand out in business and in life you have to be fantastic. Alan Austin-Smith knows how to get there and he’s developed the ‘Fantastic theory’ to show us all how. Fantastic people share seven characteristics. Passionate; Creative; Delighting people; Performers; Alive Inside; Always Learning; Have Fun. How many do you have? Make it all of them. Push your business to shine. Make it fantastic! • A full-colour, highly visual book with real impact in motivating you to be Fantastic! in all that you do • Straightforward advice that anyone can apply in their work or life, or in running their own business • Covers perennial selling topics such as motivation, confidence, creativity and communication