Ernest Dichter and Motivation Resea - E-book

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Ernest Dichter And Motivation Research - ENG

New Perspectives On The Making Of Post-war Consumer Culture

S. Schwarzkopf

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Sinopsis

ISBN:	9780230293946
Formato:	Page Fidelity
Idioma:	Inglés
Editorial:	Springer Nature
Tema:	Historia
Subtema:	Estados Unidos general
Año de publicación:	2010-08-20

The work of motivation and consumer researcher Ernest Dichter was a milestone in the psychological creation of the modern consumer. This collection contextualizes Ernest Dichter within twentieth-century consumer culture and it charts the rise of psychological approaches to consumption in post-war Europe and North America.

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