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| ISBN: | 9781137264046 |
|---|---|
| Formato: | ePub |
| Idioma: | Inglés |
| Editorial: | Springer Nature |
| Tema: | Negocios y economía |
| Subtema: | Gestión |
| Año de publicación: | 2012-10-29 |
The links between a firms competitiveness and the natural environment have been studied since the mid 90s. This volume explores, both theoretically and empirically, the relationships between environmental product innovation, green image and firm performance.