Building on the success of The Employer Brand, a conceptual introduction to what has now become a well established concept, this is a practical guide to implementation, drawing on a much wider range of cases and examples. This book draws on the significant advances in employer brand practice among leading companies to provide hands-on advice to those interested in applying the most advanced tools and techniques in this fast emerging management discipline. The book will walk you through employer brand planning, employer brand definition, employer brand implementation and specific applications. It will show you how employer brand thinking can strengthen HR strategy and reinforce HRs value to the business. It offers practical help in improving existing programmes of recruitment and talent management; demonstrates the importance of people in delivering the desired brand experience and will give the reader a personal grasp of a new approach to people management.