Empathetic Marketing - E-book

eBook

Empathetic Marketing - ENG

How To Satisfy The 6 Core Emotional Needs Of Your Customers

M. Ingwer

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$1,600.00

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Sinopsis

ISBN:	9781137512000
Formato:	Page Fidelity
Idioma:	Inglés
Editorial:	Springer Nature
Tema:	Negocios y economía
Subtema:	Marketing general
Año de publicación:	2017-07-01

With a revised understanding of the science and philosophy behind human needs, businesses will be better equipped to provide long-term satisfaction for their customers. Mark uncovers a framework that will help businesses identify human needs and incorporate this perspective into strategy, and then focuses each chapter on a specific emotional need.

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