Digital Strategies in a Global Mark - E-book

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Digital Strategies In A Global Market - ENG

Navigating The Fourth Industrial Revolution

Natalia Konina

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$3,180.00

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Sinopsis

ISBN:	9783030582678
Formato:	ePub
Idioma:	Inglés
Editorial:	Springer Nature
Tema:	Negocios y economía
Subtema:	Gestión
Año de publicación:	2021-01-02

This book examines the impact of the Fourth Industrial Revolution on business strategy, marketing, management, sustainability innovation, and various kinds of industry. It provides a broad overview of ways that organisations have sought to develop a digital strategy, and explores the challenges and opportunities posed by a rapidly transforming digital world. It draws on European and Russian case studies, with chapters addressing smart cities, corporate governance, the digital single market, and agrobusiness.Â This book will be of interest to academics and practitioners in management and economics, who are interested in digital strategies performance in global markets.

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