Development Communication - E-book

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Development Communication - ENG

Reframing The Role Of The Media

Thomas L. McPhail

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$760.00

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Sinopsis

ISBN:	9781444310733
Formato:	Page Fidelity
Idioma:	Inglés
Editorial:	Wiley Global Research (STMS)
Tema:	Ciencias sociales
Subtema:	Estudios sobre los Medios
Año de publicación:	2009-03-30

In Development Communication, top media scholars explore the details of communication in areas where modernization has failed to deliver change. Offers a complete introduction to the history of development communication - the process of systematically intervening with either media or education in order to promote positive social change Discusses theÂ major approaches and theories in development communication, including educational issues of training, literacy, schooling, and use of media from print and radio to video and the internet Explores the role of NGOs, the CNN Effect, and the power of grass-roots movements and bottom-up approaches that challenge the status quo in global media

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