Data Driven: How Performance Analyt - E-book

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Data Driven: How Performance Analytics Delivers Extraordinary Sales Results - ENG

Jenny Dearborn

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$460.00

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Sinopsis

ISBN:	9781119043355
Formato:	Page Fidelity
Idioma:	Inglés
Editorial:	Wiley Professional Development (P&T)
Tema:	Negocios y economía
Subtema:	Ventas general
Año de publicación:	2015-02-02

Engaging and informative, the book tells the story of a newly hired chief of sales officer as she seeks under intense pressure to turn the sales function around and how they use data an analytics to drive this turnaround. The second half of each of these chapters will offer insightful commentary and practical teaching from the author on the points raised in the story. Chapter nine lays out the Predictive Action Model step-by-step in a how-to manner and wraps up the story. By the time they have finished the book, readers will have a practical understanding about how to utilize big data and predictive analytics to transform their own corporate sales function.

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