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| ISBN: | 9780230508286 |
|---|---|
| Formato: | Page Fidelity |
| Idioma: | Inglés |
| Editorial: | Springer Nature |
| Tema: | Ciencias políticas |
| Subtema: | Globalización |
| Año de publicación: | 2001-03-29 |
Christian Berndt investigates how selected corporate actors in German small and medium-sized enterprises and in large companies respond to globalisation and the apparent crisis of the German model. By exploring the role of economic and non-economic factors in shaping business strategies he argues that, rather than simply being formal opposites, forces of dynamic change and irrational persistence are intertwined.