Consumption and Advertising in East - E-book

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Consumption And Advertising In Eastern Europe And Russia In The Twentieth Century - ENG

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Sinopsis

ISBN:	9783031202049
Formato:	ePub
Idioma:	Inglés
Editorial:	Springer Nature
Tema:	Historia
Subtema:	Rusia y Antigua Unión Soviética
Año de publicación:	2023-02-27

This book explores Eastern European consumer cultures in the twentieth century, taking a comparative perspective and conceptualizing the peculiarities of consumption in the region. Contributions cover lifestyles and marketing strategies in imperial contexts in the late nineteenth and early twentieth centuries; urban consumer cultures in the Interwar Period; and consumer and advertising cultures in the Soviet Union and its satellite republics. It traces the development of marketing throughout the century, and the changes in society brought about by democratization and the Americanization of consumption. Taken together, the essays gathered here make a valuable contribution to our understanding of consumption and advertising in the region.Â Â

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