Conference Proceedings Trends in Bu - E-book

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Conference Proceedings Trends In Business Communication 2016 - ENG

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Sinopsis

ISBN:	9783658172541
Formato:	Page Fidelity
Idioma:	Inglés
Editorial:	Springer Nature
Tema:	Negocios y economía
Subtema:	Marketing general
Año de publicación:	2017-02-07

These proceedings focus on selected aspects of the current and upcoming trends in business communication. In detail the included scientific papers analyse and describe communication processes in the fields of sports, finance, culture, politics, brand management and corporate communications. The variety of the papers delivers added value for both scholars and practitioners. This book is the documentation of the symposium â€œTrends in Business Communicationâ€?, which took place at the University of Applied Sciences in Kufstein, Tyrol.Â

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