Concepts of Quality Connected to So - E-book

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Concepts Of Quality Connected To Social Media And Emotions - ENG

Denisa Elena Vlad

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Sinopsis

ISBN:	9783658288679
Formato:	Page Fidelity
Idioma:	Inglés
Editorial:	Springer Nature
Tema:	Negocios y economía
Subtema:	Internacional general
Año de publicación:	2019-12-07

Denisa Elena Vlad highlights the influence of social media and emotions on the consumer and his perception of the quality of products. She brings attention to new popular concepts like â€œpost-truthâ€? and â€œfake newsâ€? as well as the relationship between these concepts and human emotions. The author defines the concept of quality and highlights its subjectivity, clarifying the influence of social media by creating expectations among all consumers and how their emotions reconfigure business and all information presented online. â€‹

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