Cause Marketing for Nonprofits - E-book

eBook

Cause Marketing For Nonprofits - ENG

Partner For Purpose, Passion, And Profits (afp Fund Development Series)

Jocelyne Daw

eBook

$1,240.00

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Sinopsis

ISBN:	9780471927808
Formato:	Page Fidelity
Idioma:	Inglés
Editorial:	Wiley Professional Development (P&T)
Tema:	Negocios y economía
Subtema:	Organizaciones sin ánimo de lucro e Instituciones caritativas general
Año de publicación:	2006-06-26

This book captures the exciting potential for business and nonprofits to partner for mutual benefit and discovery. Cause marketing aligns nonprofits and businesses to combine the power of their individual brands with a companys marketing might to achieve social and shareholder value while communicating their values. Cause Marketing for Nonprofits changes the way nonprofits view and execute cause marketing programs. It provides a wealth of hands-on, practical experience that can benefit any nonprofit organization interested in this innovative and growing form of generating revenue, building profile and achieving mission. No nonprofit can afford to ignore the contents of this important new book, the first designed specifically for the sector.

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