Candidate-Centered Campaigns - E-book

eBook

Candidate-centered Campaigns - ENG

Political Messages, Winning Personalities, And Personal Appeals

B. Arbour

eBook

$1,100.00

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Sinopsis

ISBN:	9781137387370
Formato:	Page Fidelity
Idioma:	Inglés
Editorial:	Springer Nature
Tema:	Ciencias políticas
Subtema:	Ciencias políticas
Año de publicación:	2016-04-30

The book discussed how contemporary political campaigns are increasingly sensitive to candidate-centered appeals, analyzing the strengths and weaknesses of their own candidate to determine how their personalities, backgrounds, and likability and background fit into a campaign narrative, theme, and issue agenda.

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