This book provides 10 tracks to exploring the concepts and applications for doing more intelligent and imaginative business, each track brought to life through a leading practice: What it takes to deliver significant, profitable and sustainable growth. The 4 different sources of growth, and how to use horizon mapping to make it achievable. Learning from Chinas Li and Fung, the fastest growing clothing company in the world, despite the fact that they dont make or sell anything (because of their virtual value chain). Making sense of complex, dynamic markets requires big-picture mapping, understanding the drivers, boundaries and adjacencies, hot spots and black holes.   Limitless boundaries and choice require a clear direction, and more disciplined focus. Conventional research techniques only deliver superficial averages, requiring a deeper more personal insight. Todays best brands define the aspirations of their audiences they define them, do more for them, and inspire them. Propositions connect audiences with brands, articulating relevant and compelling benefits.  Products and services, channels and pricing are all mobilized around customers, but the solution inevitably is incomplete something else is needed, to solve problems rather than just bundle items together. Organizations must align to deliver the right customer experience.   Providing the inspirational vision and direction, confidence and support to take people with you to a new place; whilst also being a good manager, in making the right decisions and ensuring delivery.   Delivering exceptional returns to shareholders is the primary role of business, along with understanding how todays decisions and investments drive future profits and risk, and how this drives share price.