Asian Brand Strategy - E-book

eBook

Asian Brand Strategy - ENG

How Asia Builds Strong Brands

M. Roll

eBook

$1,100.00

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Sinopsis

ISBN:	9780230513068
Formato:	Page Fidelity
Idioma:	Inglés
Editorial:	Springer Nature
Tema:	Negocios y economía
Subtema:	Marketing general
Año de publicación:	2005-10-17

This book offers insights, knowledge and perspectives on Asian brands and branding as a strategic tool and provides a comprehensive framework for understanding Asian branding strategies and Asian brands, including success stories and challenges for future growth and strengths. The book includes theoretical frameworks and models and up-to-date case studies on Asian brands

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