Apples, Insights and Mad Inventors - E-book

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Apples, Insights And Mad Inventors - ENG

An Entertaining Analysis Of Modern Marketing

Jeremy Bullmore

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$599.00

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Sinopsis

ISBN:	9780470031520
Formato:	Page Fidelity
Idioma:	Inglés
Editorial:	Wiley Professional Development (P&T)
Tema:	Negocios y economía
Subtema:	Ventas general
Año de publicación:	2006-06-14

Apples, Insights and Mad Inventors is a collection of timeless, thought-provoking observations on a range of marketing issues from one of the industry best-known names â€“ Jeremy Bullmore. Most of the pieces originally appeared in the annual reports of WPP, while others were the basis for conference keynote addresses. With topics ranging from client management and brand management to strategy and product development, and sources of inspiration as diverse as Posh Spice and Benjamin Franklin, this entertaining and enlightening book is essential reading for any communications professional.

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