Advertising and Integrated Brand Pr - E-book

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Advertising And Integrated Brand Promotion - ENG

Thomas OGuinn

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$2,700.00

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Sinopsis

ISBN:	9798214337159
Formato:	ePub
Idioma:	Inglés
Editorial:	Cengage Learning US
Tema:	Negocios y economía
Subtema:	Marketing general
Año de publicación:	2018-01-01

Place yourself in the midst of todays fast-paced exhilarating world of advertising with ADVERTISING AND INTEGRATED BRAND PROMOTION, 8E. This cutting-edge approach provides intriguing insights into advertising in todays world. You see how strong advertising is the result of hard work and careful planning. A leader for its emphasis on integrated brand promotion, this edition combines a solid understanding of advertising strategy and important theory with hands-on practice.Advertising strategy comes to life with dynamic visuals and examples from todays most contemporary ads. Coverage of the latest practices and industry developments highlights social media, design thinking, and globalization.

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