Advances in Luxury Brand Management - E-book

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Advances In Luxury Brand Management - ENG

Jean-No?l Kapferer

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$2,780.00

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Sinopsis

ISBN:	9783319511276
Formato:	Page Fidelity
Idioma:	Inglés
Editorial:	Springer Nature
Tema:	Negocios y economía
Subtema:	Marketing general
Año de publicación:	2017-09-21

Presenting some of the most significant research on the modern understanding of luxury, this edited collection of articles from theÂ Journal of Brand ManagementÂ explores the complex relationships consumers tie with luxury, and the unique characteristics of luxury brand management. Covering the segmentation of luxury consumers worldwide, the specificity of luxury management, the role of sustainability for luxury brands and major insights from a customer point of view, Advances in Luxury Brand ManagementÂ is essential reading for upper level students as well as scholars and discerning practitioners.

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