Advances in Digital Marketing and e - E-book

eBook

Advances In Digital Marketing And Ecommerce - ENG

First International Conference, 2020

Francisco J. MartínezLópez; Steven DAlessandro

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$1,980.00

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Sinopsis

ISBN:	9783030475956
Formato:	ePub
Idioma:	Inglés
Editorial:	Springer Nature
Tema:	Negocios y economía
Subtema:	Marketing general
Año de publicación:	2020-05-06

This book highlights the latest research presented at the first Digital Marketing & eCommerce Conference (Barcelona, Spain, June 2020). Papers include a diverse set of digital marketing and eCommerce-related topics such as user psychology and behavior in social commerce, influencer marketing in social commerce, social media monetization strategies, social commerce characteristics and their impact on user behavior, social branding, business model, user privacy, and more.

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