Advances in Advertising Research (V - E-book

eBook

Advances In Advertising Research (vol. Iv) - ENG

The Changing Roles Of Advertising

Sara Rosengren

eBook

$1,100.00

Disponible

Información adicional
Sinopsis

ISBN:	9783658023652
Formato:	Page Fidelity
Idioma:	Inglés
Editorial:	Springer Nature
Tema:	Negocios y economía
Subtema:	Marketing general
Año de publicación:	2013-05-30

â€‹Advances in Advertising Research are published by the European Advertising Academy (EAA). This volume is a compilation of research presented at the 11th International Conference in Advertising (ICORIA) which was held in Stockholm (Sweden) in June 2012. The conference gathered 150 leading researchers from 22 countries under the conference theme â€œThe changing roles of advertisingâ€?. The book provides international state-of-the-art research with 30 articles by renowned scholars from the worldwide ICORIA network.

eBooks