A Business History of the Bicycle I - E-book

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A Business History Of The Bicycle Industry - ENG

Shaping Marketing Practices

Carlo Mari

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$1,400.00

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Sinopsis

ISBN:	9783030505639
Formato:	ePub
Idioma:	Inglés
Editorial:	Springer Nature
Tema:	Negocios y economía
Subtema:	Marketing general
Año de publicación:	2020-11-03

Through a historical analysis of the bicycle industry, this book explores how the bicycle was developed, manufactured and marketed, from its origins in the late nineteenth century to the present day. The author highlights the contributions made by the bicycle industry to marketing as it is understood today, tracing key innovations in product development and marketing. Addressing a gap in the literature, this book provides an insightful history of marketing practice for one of the most important products of the twentieth century.

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